Product Designer for Web3 & Fintech Innovation

About me

I’m a product designer with over 15 years’ experience, primarily in finance. I began as a UI designer specialising in interaction design and design systems, and gradually expanded into end-to-end product design.

In the past six years, I’ve focused on fintech startups—working on BNPL services, business banking apps, and private asset markets. I’m now passionate about Web3, applying a user-centred approach to make decentralised technologies more accessible and impactful.

Working in fast-paced, cross-functional teams, I’ve developed a broad skill set across discovery research, stakeholder engagement, and UX/UI design—collaborating closely with product managers and engineers. My process is driven by workshops, prototyping, and user research. I thrive on simplifying complexity, facilitating cross-team conversations, and delivering insight-led design that drives business outcomes.

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